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Google Announces GMB Name Change, Retiring App and Google My Business Website

Google has announced that it’s renaming Google My Business to Google Business Profile, alongside a number of other changes within the local business management tool. “Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,’” wrote Matt Madrigal, VP/GM Merchant

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Everyone Needs to Know about Google’s Broad Core Algorithm Update

A broad core update is an improvement (or various improvements) to the overall Google algorithm that’s used to understand users search queries and websites better. These improvements aim to improve Google’s accuracy in matching search queries for better user experience and satisfaction. Whenever Google announces a change to their ranking algorithm, it tends to strike

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